College Data

Weekly Update: January 8

Is everyone enjoying the extended winter break? Day 19 and counting…

BIGGEST COLLEGE-RELATED NEWS OF THE WEEK

UT AUSTIN PRESIDENT JAY HARTZELL PONIES UP!

Southern Methodist University has become more and more of a hot school each year, but we’ve never seen a level of interest quite like we have during this current 2024-2025 application cycle. Whether it’s joining the ACC, waiving application fees this year, or simply providing a great mid-sized environment with a beautiful campus, good weather, and excellent career placement, SMU is becoming increasingly popular. UT Austin President Jay Hartzell must agree, because he just resigned to become SMU’s newest president. It will be interesting to see how his new leadership impacts the campus environment and student experience. Our prediction? SMU will continue to become more and more selective with each application cycle. Go Mustangs!

LOS ANGELES-AREA COLLEGES AND UNIVERSITIES IMPACTED BY WILDFIRES

As of this writing, four major wildfires in the Los Angeles area have destroyed over 1,000 buildings, and the situation is becoming increasingly dire as firefighters reportedly face water shortages. Fortunately, some of the colleges and universities in Greater Los Angeles have not yet been impacted; as of 2:00 p.m. local time on Wednesday, campus operations have not yet been impacted at USC, UCLA, and Loyola Marymount. The Caltech campus is closed as a result of the Eaton fires; however, it’s not under an evacuation order yet. Pepperdine is is heavily impacted by the Palisades fires. Students won’t be evacuating, though! Check out this fascinating CNN piece that explains why. It makes sense, but wow - I cannot imagine how scary that must be for them!

$250+ MILLION DOLLAR TECH HUB OPENS AT GEORGE MASON

Virginia’s largest public research university, George Mason, is stepping up its game with the new Fuse at Mason Square, a cutting-edge tech hub on its Arlington campus. Located between Ballston and Clarendon, this building is now open for commercial use and will be ready for students in Fall 2025. It will house GMU’s new Institute for Digital Innovation and a number of programs from the new School of Computing, and the top-notch facilities include 12 advanced labs for students to collaborate with industry leaders. We highly recommend George Mason to STEM-oriented students who are willing to consider staying local! The university has transformed over the past five years, with a significant increase in students enrolled in computer science, computer engineering, and applied computer science programs.

BEST ARTICLES OF THE WEEK

In “College in 2025? Buckle Up For a Wild Ride,” Town & Country writer James S. Murphy writes that “the upcoming year in higher education promises to be anything but boring.” His predictions include the following:

  • The Department of Education will likely remain operational, regardless of Trump’s campaign messaging. (As an aside, even if it were to be shut down, this would not be the end of FAPE - a Fair and Appropriate Public Education via IEPs and 504 plans). 

  • After quite a lot of hiccups, the FAFSA is now more user-friendly and will provide a better experience for families seeking federal financial aid. 

  • Enrollment has continued to decline nationwide due to a variety of factors, and less-selective colleges will need to adapt in order to survive.

  • Lastly (you knew it was coming), the college admissions process will be increasingly selective, but also increasingly difficult to predict.

Only have a minute? read the very end of the article, because it provides critically important information that families struggle to understand. While we've shared this information previously, hearing it from an external source can be beneficial. Published acceptance rates no longer provide information that can be used in a meaningful way to determine whether a student might be accepted. (Emphasis mine because this is SO TRUE).

I think the reason that families have so much trouble believing this because it defies all logic. However, because students are applying to more colleges than ever before, the calculus has changed in terms of the metrics that colleges use to admit students.

Highly selective schools are not accepting the absolute most qualified applicants. Instead, they are prioritizing applicants who are “most-qualified-who-might-actually-attend-based-on-predictive-data-that-is-often-wrong” 🤦‍♀️ I would also add that the impacts of socio-economic and geographic diversity have also changed dramatically.

This creates wonky stats that simply cannot be trusted. I really like the author’s comparison of Northeastern, Duke, and Cornell. For example, Northeastern had an acceptance rate of 70% in 2001. In 2023, it became 5.7%. There’s no doubt that Northeastern is really, really hard to get into now. But it’s certainly not harder to get in than Duke (6.8% acceptance rate) and Cornell (8.2% acceptance rate).

Finally, it’s important to recognize that test score data in the wake of the test-optional shift has continued to inflate averages at schools that are still test-optional, while admissions rates continue to plummet. The article’s example of Emory University is a great one - a 1480 at Emory is now under the 25th percentile, for instance. It can be extremely difficult for families to make the right decisions about whether to submit “good” or even “fantastic” scores that are still well below average. And the truth is that this is an incredibly nuanced decision: it’s not straightforward for even the most experienced college counselor.

On to an unrelated topic.. if you’ve had kids attend a Fairfax County middle school, you know that start times have been a hot topic for many years and are currently under formal study by the school board. I will admit that I did not follow this issue as closely as I should have before it began to impact me directly, but it’s pretty absurd what these kids have to deal with. My daughter has to be at school by 7:15, which requires being at the bus stop by 6:35. It’s awful for everyone - students, parents, and I can’t even imagine how bad it must be for the teachers!

If this is on your radar, too, check out the recent Time essay on the subject by a leading expert on the matter. Lynne Peeples is the author of The Inner Clock: Living in Sync with Our Circadian Rhythms, and she shares that these early school start times are very much not in sync with our circadian rhythms! She makes some good points that I had not actually considered, including the fact that the proposed national move to end daylight savings time will potentially undo any progress made on this issue. There has got to be a better way… 😴😴😴

OFFICE HAPPENINGS

We’ve continued working with a lot of younger students this week on course scheduling, and it’s funny to me how the same issues come up year after year. Can anyone guess what the single most hated high school course seems to be? Spanish. Without fail. Every year.

Interestingly, we don’t see the same hatred of other world languages (although Spanish is by far the most common language students take, so it may not be a fair comparison). It makes me wonder what’s happening in these classrooms that kids are so adamantly opposed! They would happily double up on all kinds of challenging courses to be able to get out of Spanish.

Unfortunately (as much as we hate to be the bearers of bad news for them), most colleges consider world language to be a core subject area, and students can’t just drop it without facing potential consequences in the college admissions process. It would be like dropping English or math.

Moreover, on a “life experience” note that has nothing to do with college admissions, I truly think that Spanish is one of the most practical subjects anyone can take in high school. When I think about all the random stuff I learned in high school that I never used again, it’s depressing. So many wasted hours. But Spanish? You can go right outside and start using it immediately, for the rest of your life! Just my two cents..

Weekly Update: May 1

It’s Decision Day! Seniors, make sure to get those deposits in - and then celebrate! 

BIGGEST COLLEGE-RELATED NEWS OF THE WEEK

COLLEGE BOARD REVISES AP AFRICAN AMERICAN STUDIES

As College Board rolls out its AP African American Studies curriculum, the class has come under criticism from professors, politicians, and families. Last week, just three months after releasing the curriculum, College Board announced that it would change the course in response to the accusation from stakeholders who claim that the course has been “watered down” due to political pressure from conservative states like Florida, which have said they will not offer the course. The announcement comes ahead of a planned May 3 protest against College Board from civil rights groups and the teachers’ union.  

WAITLISTS START MOVING

It is a bit too soon to tell right now, but we’re hearing that we may see some major waitlist movement this year! For some baseline statistics from the Class of 2026, as well as predictions for 2027, check out this blog post from College Kickstart. We’ll be keeping you updated as we hear more.

 ROOF COLLAPSE NEAR OHIO STATE

Fourteen college students were hospitalized on Saturday after a roof collapsed near The Ohio State University. Students were standing on the roof during a house party, which led to the collapse.

BEST ARTICLES OF THE WEEK

One way to respond to an increase in rejections from so-called “highly rejective” colleges? Rejection parties! High schools, colleges, and even graduate schools are starting to celebrate students’ rejections from colleges, conferences, publications, and more. Students say that these events help them to process the rejection and also to realize that they have a lot of other great options - sounds good to us!

The Today Show’s Jenna Bush Hager shares the #1 piece of advice her mom gave her before she headed off to college: to treat it like a job. Jenna, along with Hoda Kotb, also shared her biggest mistakes and regrets from college - so this is a great article for seniors wondering how to avoid the same pitfalls next year!

As schools become more selective and the college application process becomes more stressful for many students and families, some people are asking, “Is college worth it?” The president of Princeton University, perhaps unsurprisingly, says yes. President Christopher Eisgruber argues that completing college is “a reliable and cost-effective investment.” He points out that most students are not paying sticker price for their degree - 60% of Princeton students, for example, pay an average of $12,000 per year for their degrees, and 25% will pay nothing at all. Eisgruber is in the minority, though, with 56% of Americans telling the Wall Street Journal that a college degree is not worth the cost.

The ethics of the Supreme Court have been in the news a lot lately, and the New York Times is scrutinizing the relationship between George Mason’s Scalia Law School and the justices on the Court. The university hired Justice Neil Gorsuch during his first term on the Court, and added Justices Clarence Thomas and Brett Kavanaugh to the faculty quickly after. In doing so, the university has set itself up as a bastion of conservative legal scholarship. The rebranding has led to a huge jump in Scalia Law School’s prestige - it now sits at #30 in the U.S. News law school rankings.

Price-shopping for college? Some schools may provide an estimate of their costs alongside the projected costs for a student at competing colleges. And while it is easy to imagine these cost comparisons could help students and families make an informed choice about their finances, there is a catch - the estimates are often wrong. Actual college costs for an individual family are notoriously difficult to estimate. The company that provides these price comparisons, College Raptor, argues that some information is better than nothing, and that the comparisons do not need to be 100% accurate to be useful to students and families, who are otherwise in the dark about the true costs of college.

A former UVA student wrote an article detailing the accusations against then-UVA senior Morgan Bettinger for threatening Black Lives Matter protesters near Grounds. Though an investigation by the university’s Office for Equal Opportunity and Civil Rights found that Bettinger did not make a threat, she still suffered harassment online and today struggles to overcome the damage to her reputation by the accusations and the school’s inquiry.

OFFICE HAPPENINGS

We are so happy for all of our seniors who have sent in deposits!! Congratulations to everyone for such phenomenal success in an incredibly difficult year. We are so proud of you!

In other news, we are rolling out a new multi-purpose submission form to our juniors and younger students this week and I cannot even TELL you how much work has gone into this behind the scenes - I’m incredibly excited to get it into place!

It streamlines all of the various submission forms we were using before into one link - we had one for STAGE, one for other editing, one for transcripts/test scores, one for parent residency, one for student residency, etc, etc.

And to make things even more exciting (yes, I realize that my idea of exciting is not that exciting to everyone else 😀), we are even incorporating a whole bunch of new forms to help families!

These include ones for application submission and test score preferences, to make sure that we are 100% up to date on any changes that may occur during the process, and another to track demonstrated interest and college visit/contact information to help with all those pesky questions that pop up on supplements. I just love efficiency and I know this is going to make everything even easier on our families!

Weekly Update: April 24

BIGGEST COLLEGE-RELATED NEWS OF THE WEEK

JMU TAKES A NEW APPROACH TO NURSING PROGRAM ADMISSIONS

Last week, James Madison University announced that it will adopt a new “holistic” admissions process for entry into its Bachelor of Science in Nursing program. Beginning in the fall of 2024, JMU will stop considering cumulative GPAs of applicants. Instead, the admissions committee will consider applicants’ weighted averages in prerequisite courses as well as factors beyond metrics, including “military service, employment, community experience, and certifications and credentials.” The goal is to encourage greater diversity in JMU’s nursing program and promote emphasis on the entire student, not solely on academic performance. 

NEW MAJOR CREATES FLEXIBLE FUTURES FOR STUDENTS AT WISCONSIN

In the fall of 2022, the University of Wisconsin began offering a new major–and it’s a hit! Over 70 undergraduates have already declared their major in Information Science this year. So what makes this new course of study so popular? The Information Science program has a flexible structure and doesn’t require students to have a technical background. Instead, undergraduates can personalize their studies to fit their interests and skills. Concentration areas within the major include law and ethics; data and society; and user experience design, among others. 

REPRODUCTIVE HEALTH LAWS IMPACT COLLEGE DECISIONS

A new study has found that applicants are considering more than just academic programs in their college decision process. They’re also weighing reproductive health laws. According to the newly released Lumina Foundation-Gallup State of Higher Education 2022 study, 60% of adults say that reproductive health laws are “somewhat important” as they select colleges, and almost 75% of current college students feel that the laws are “somewhat important” in their choice to remain at a school. Some experts believe this data is important because it may foreshadow future enrollment issues across various states and could potentially impact local economies.

BEST ARTICLES OF THE WEEK

In a world of increasing inflation and job worries, it’s more important than ever for students to select a practical major. But what exactly constitutes a practical major? According to Freddie deBoer in “Pick a Practical Major, Like French,” “go-to” majors that are often deemed safe and secure—such as engineering, computer science, and business—may not be the safest choices after all. That’s because technology has the potential to rapidly change job industries and make particular fields obsolete. And for undergrads betting on trendy, up-and-coming fields, these industries might still be standing, but they’re saturated with young professionals seeking employment. Ultimately, there may be no such thing as a practical major, but this isn’t depressing news, says deBoer. It’s a chance for young adults to free themselves from old assumptions and instead focus on picking a major and career path about which they’re passionate. 

If you’ve ever tried searching for college data, you know that the process can be difficult at best. It takes a lot more than a simple Google search to locate the numbers buried deep in government websites and behind confusing academic jargon. Fortunately, several parents took notice of this problem—and in an effort to make the college search easier and more transparent—they developed valuable tools to support families going through the college application process. The New York Times curated a list of parent-created resources that offer information on everything from pricing to financial aid discounts to likelihood of admissions. While these tools can’t possibly capture all of the data, they can “encourage a reframing of the shopping process and a proper level of skepticism.”

“More diversity, less Confederacy”- that’s how the University of Virginia’s alumni magazine described the school’s efforts to invest more into their Diversity, Equity, and Inclusion (D.E.I.) program in the wake of the George Floyd murder. While many in the UVA community applaud these efforts to increasingly diversify the student and faculty populations, as well as academic programs, others are pushing back. Most notably is UVA alumnus Bert Ellis, who “co-founded a dissident alumni group, the Jefferson Council” and was recently appointed by Governor Youngkin to the university’s board of trustees. Opponents of D.E.I. programs worry that such initiatives lower standards and redirect what could be valuable scholarship funds. While this is certainly a contentious issue that has no easy answers, it does raise a valuable question: “what should a university look like, value, and honor?”

OFFICE HAPPENINGS

Many of you have gotten to know Courtney on our admin team over the past year. She has provided individualized reminders to all of our students about everything they needed to be doing between meetings to make sure that they stayed on track at all times - from homework, to follow-up action items, to meetings to book!

Courtney has been in a master’s program at George Mason and she’s graduating in May, which means that she will be leaving us for her full-time career in counseling! We are so excited for her next steps but will really miss her in the office :) We’ve been busy trying to find an equally great replacement, which is hard because she has set a high bar!

Stay tuned for more on that over the next week or two!