BIGGEST COLLEGE-RELATED NEWS OF THE WEEK

CAMPUS TRAGEDIES

There were, sadly, multiple acts of campus violence this week. A Purdue University student is in custody and charged with the murder of his roommate, who was killed just after midnight on Wednesday. Also on Wednesday, a professor at the University of Arizona was shot and killed - a former student is in custody. Both campuses have since reopened and there are believed to be no further threats to students or staff. Our thoughts are with those who were affected by these tragedies.

COLLEGE ENROLLMENT CONTINUES TO DECLINE…

Though many facets of life are coming back to normal after the pandemic, college enrollment continues on its decline. The enrollment decrease is caused by a combination of factors, including cuts to state funding for public colleges, students questioning the value of a four-year degree, and the rise in online learning. Many colleges are shutting their doors in response to these issues.

…BUT NOT AT SELECTIVE INSTITUTIONS

Right now, you might be wondering, “If enrollment is going down and colleges need more tuition dollars, why are things so competitive for my student?” The answer is that the enrollment declines and financial burdens have fallen mainly on community colleges and less selective institutions - at the elite colleges most of our students apply to, things are actually on the increase! The University of Michigan, for example, broke its enrollment record this fall, enrolling over 50,000 students at the Ann Arbor campus for the second year in a row. Don’t get too excited, though - this doesn’t come close to compensating for the 28% increase in applicants over the last several years. And for elite colleges that don’t plan to expand enrollment, the landscape is even worse.

BEST ARTICLES OF THE WEEK

If you’ve been reading the blog for a while, you’ll know we aren’t the biggest fans of the U.S. News rankings for undergraduate schools. But we know that families continue to use them, and it is easy to see why! With SO MUCH information out there, it can be tempting to look for a definitive ranking that helps simplify the college search process. But the U.S. News rankings don’t often answer the most important questions that students and families should consider during the college search. Check out this article for the questions you should ask instead!

In his most recent newsletter, Jeff Selingo addresses the issue of what students are actually learning at college - and its value. He explores the disconnect between higher education and industry, arguing that while students can often present their “hard skills” easily on a resume, they have difficulty translating the “soft skills” that they learn in college - like writing, collaboration, creativity, management, and initiative - when interviewing for positions that require these types of skills. Students can develop these types of skills through experiential learning opportunities, like research and field work, as well as internships and other types of work experience during college.

Fortunately, the job market these students are preparing for is a good one! This article notes that the types of things students want from their jobs post-pandemic - like flexibility and work-life balance - are different from what companies offered in the past. The average student finishes college with at least one job offer, and many career counselors speak of having to help students consider multiple offers. To take advantage of the job market, students should make sure to speak with their career services office - yes, even freshman and sophomores! Take advantage of the resources your school offers to set you up for success.

With many college students living away from home for the first time, it’s no wonder that they have a lot of questions for mom - from how to get a stain out of the laundry, to how to handle difficult issues, to just wanting a homemade cookie and cuddle from the family dog. That’s exactly why two moms set up their “Ask A Mom” booth on Penn State’s University Park campus! Students (as well as faculty and staff) can stop by to pet the dog, have a cookie, and ask any questions that they have to these two local moms. This is such a great example of a small act of kindness in this college community - we’d love to see it happen at more schools!

While this section is supposed to cover the best articles, I have a “worst” article of the week to share because it bothered me so much and it’s been on my mind. First of all, there are no "big tricks" to getting into elite colleges anymore. There are actions that applicants can take to raise or lessen their chances, but the idea of a (legal) "big trick" is silly and false. Secondly, while there are many reasons to go to private school, a leg up in the college admissions process is one of them anymore. All things being equal, elite colleges would rather NOT have students from private school - they want diversity!

Lastly, I had to mention the image in the article that explained how JFK went to Choate before going to Harvard. I actually laughed when I saw that - is that supposed to suggest that Choate students today have an easy path to Harvard? JFK graduated from Choate in 1935! A thing or two has changed since then. I graduated from Choate almost 20 years ago and I can assure you that only the absolute best and the brightest went to Harvard in the early 2000s. And the college admissions process today is a million times more competitive than it was then! Give me a break…

And on a lighter note, SO many people emailed me the Town & Country piece Why Are More and More Northern Kids Heading South For College? this past week that I finally broke down and bought a subscription so I could read the whole thing! It’s true - the percentage of our students looking at Southern schools grows by leaps and bounds every single year. The article’s findings support what we have seen anecdotally: students are drawn South by the sense of community and school spirit; the weather; the perception of more fun; and yes, the politics. “For some conservative-leaning families,” the article reads, “many Southern schools’ literal and figurative distance from what they describe as the ‘woke’ wave in parts of the country has become a huge selling point.”

SMU: One of the most beautiful campuses in America!

OFFICE HAPPENINGS

We’re wrapping up those applications for early deadlines, and many of our students have submitted and are finally able to rest and celebrate! We’re so proud of all of our seniors.

This is the time of year when we hear from MANY students and families about how relieved they are to have their essays completed early, while their peers and friends are still stressed about working on college applications. If you are a junior who wants to Finish by September too, now is the perfect time to book a Meet & Greet with us and hear about how we can help you get on the right track to be clicking that “submit” button next fall!

Enjoy the weekend!