We’re just about ready for our busiest month of the year! August is always so crazy. But as nuts as it is, I love the packed waiting room and the hustle and bustle of everyone coming and going.

From marathon sessions with surprise Starbucks deliveries, to seeing years of hard work coming together with each “review and submit,” these meetings are also a lot of fun and my favorite of the whole process.

So while Zoom does have many benefits and I know everyone loves cutting drive time out of their schedule… I will be missing in-person interaction more than usual in the weeks to come!

BIGGEST COLLEGE-RELATED NEWS OF THE WEEK

COMMON APPLICATION® RELEASE

The 2020-2021 Common Application® will be released tomorrow, August 1, after a several-day shutdown period. We’re excited! We will be hard at work updating all of our application guides, and our clients and membership vault subscribers will have access early next week!

JMU

The JMU application is LIVE, even though it’s not quite August 1 yet! Our students will already be able to see the confirmed essay prompt in their Supplemental Essays folder. They (and membership vault subscribers) will also see a new section under the Tutorials category called “James Madison University.” It contains videos with step-by-step directions showing how to create a JMU account and complete the application. Remember to pay attention to my advice in the video about which recommender to use! JMU is unique in that students have to pick between their counselor or one teacher.

ACT

Another week, another ACT issue! Students were supposed to be able to register this past Monday, but the entire system crashed. The ACT announced a shift to a Tuesday registration period and then postponed it to Wednesday. Finally, on Wednesday, they announced that students would be able to sign up this coming Monday, August 3. I swear it is always something!!

FALL SCHEDULE CHANGES, DISCOUNTS, AND OTHER PERKS

We’re continuing to see so many changes for the fall, and schools are beginning to offer discounts and other perks to try to keep students enrolled. Ten percent discounts seem to be the norm, but Wartburg College came up with a pretty unique offer: a fifth-year free tuition guarantee for students impacted by COVID. Can’t say I’ve ever had a student apply there but I think the concept is a great one! Maybe we will see it from more schools.

FALL 2020 SUBJECT MATTER TUTORING

I guess this isn’t really news, but for lack of a better place to put it.. many families have been reaching out to us for recommendations for subject matter tutors for the upcoming school year. We actually have quite a few recommendations for math tutors in particular and are happy to pass their information along. We also have our own College Prep English Seminar. Some of our essay coaches are available for private 1:1 writing tutoring as well (unrelated to the college process). Just reach out if you are interested and we can facilitate.

Please make sure that you vet any tutor you find. There are definitely some people out there who are not qualified and are trying to take advantage of this situation. I’m also seeing that across the board with high school and college students offering their college counseling services, as crazy as it sounds. An 18-year-old just emailed us yesterday looking for a college advising position!

BEST ARTICLES OF THE WEEK

This Philadelphia Inquirer piece written by a high-school student gave a pretty accurate description of the safety risks facing ACT test-takers. I found it pretty concerning (to put it mildly), especially with kids testing positive after taking the tests.

If you’re thinking about a gap year or worried about the potential for a double-cohort, check out this article from Barron’s about the opportunity cost of taking a gap year during COVID-19. I think the whole concept of opportunity cost is actually really under-appreciated, to be honest.

We’re hearing more and more about the impact of the economy on the higher ed landscape, and I thought this piece about the future of traditional MBA programs was eye-opening. It will be interesting to see the split between the top programs and the rest, and I tend to agree with the educational consultant quoted at the end of the article. Anecdotally, we had a number of former clients come back to work with us this spring on graduate school applications when the economy tanked.. but they only applied to the top schools.

On the flip side, this piece on Sweet Briar definitely offers a glimmer of hope for institutions facing financial hardship. I was glad to read that they are doing so well, although I do think it’s going to be a continued uphill battle.

OFFICE HAPPENINGS

My post about Jennifer last week sparked a lot of questions this past week from prospective clients about whether we still have space available to help new clients with essays, so I thought I would post a follow-up explanation about the Late Start Waitlist and how it works.

We have been at capacity for a little while now, but we finish the active stage of the process with most of our seniors in late August/early September. Those students are our first priority for obvious reasons. As they finish up, however, we are able to take new seniors on.

It’s not a one-for-one swap because the late start seniors require more work in a concentrated period of time, but we’re usually able to get through everyone by the end. This year, many of our traditional students are further ahead than usual because so many essay prompts were released early (and also because we tried to maximize the work that they could complete during the winter and spring as a result of COVID closures).

So if you still need help for your student, please fill out the Late Start Waitlist form and one of us will respond to you within a few days to let you know where things stand and when we may be able to fit you in. This is the same process whether you need help with essays, applications, college selection, or pretty much anything!

We are prioritizing those who know for sure that they want to move forward, and were actually able to get two families up and running already with their first meetings scheduled during the last week of August. We will do the bulk of our work with late start seniors during September and October so that they can submit their applications by November 1. Those with RD apps due January 1 can still work well into November and December.